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 Hi Anamic,
As the number of devices and channels, such as Facebook Pages, continues to grow, people have more ways than ever to interact with products and businesses. In fact, 77% of people with three or more devices start a task on one device and complete it on another.
This creates new challenges when it comes to measuring your complete customer journey.
Challenge
Let's say someone takes an action in your app using their mobile phone, such as 'add to cart', and then takes another action on your website from their laptop, such as 'purchase'. Rather than knowing someone took these two actions, you'll likely see that one person added an item to their cart, and another person made a purchase.
Now imagine this scenario, but involving more devices, and more channels, such as mobile websites and Messenger bots. You can start to imagine how important it is to be able to tie all of these actions together.
Solution
Facebook Analytics can unify people's activities across iOS and Android apps, mobile and desktop websites, and more. This gives you a more complete picture of your customer journey, so you can make better decisions about how to optimize your product flows and customer experience to drive growth.
And with Facebook Analytics, this isn't just limited to people who are already your customers. By leveraging Facebook's reach and understanding of identity, you'll be able to view activity across the different devices and channels your business reaches people on, even if they haven't signed up for your product or business yet.
Learn more about the power of omni-channel analytics at analytics.facebook.com
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